WHY GIVE? THE BENEFITS OF DONATING
IF THE TOP 1% GAVE 10%
GIVING MAKES US HAPPIER
A 2008 Harvard study found that giving money to others increases happiness more than spending it on oneself.
Neuroscience research at the National Institutes of Health showed that giving activates brain regions linked to pleasure and trust, creating the “warm glow” effect and even releasing endorphins — the so-called “helper’s high.”
GIVING PROMOTES COOPERATION AND SOCIAL CONNECTION
Studies in sociology demonstrate that generosity encourages reciprocity, trust, and cooperation.
As social ties grow stronger, people enjoy better mental and physical health, underscoring the role of kindness in building resilient, thriving communities.
GIVING IS GOOD FOR OUR HEALTH
Research has shown that generosity is linked to better health and longer life, even for people with chronic illness.
A 2006 Johns Hopkins and University of Tennessee study found that people who supported others had lower blood pressure, showing a direct physiological benefit of giving.
GIVING EVOKES GRATITUDE
Whether giving or receiving, generosity sparks gratitude, a key driver of happiness and strong relationships.
Research by psychologist Barbara Fredrickson highlights how gratitude boosts positivity, reinforces kindness, and deepens bonds between people.
VIDEOS HIGHLIGHTING
THE IMPACT OF GIVING FORWARD